Fair trade: market-based ethical encounters and the messy entanglements of living well

Lindsay Naylor

Fair trade certified exchanges are often cast as an ethical purchasing choice compared to those conducted as part of free trade. Producers are cast as members of marginalized communities who can ‘lift themselves out of poverty’ by producing for the certified market. Third-party certifiers claim that consumers can empower producers, reduce poverty, and improve communities through their purchases. Here, fair trade exchanges may be read as a site of ethical encounter.